M&S Gondola Top Graphic Holder

The brief from Marks & Spencer was to design and produce a gondola top graphic holder to take a standardised 300mm x 300mm changeable graphic.

As the unit was to be sited in a number of places in the store, it had to suit a wide variety of in store formats and fixtures.  To meet these criteria, the graphic holder featured a finger screw “u” clamp, which could be tightened against a range of top rail sizes and an acrylic fabricated top graphic holder.  The clamp was injection moulded in virtually unbreakable, clear polycarbonate, which would readily blend in with the range of wood and metal fixtures used in Marks & Spencer stores.