Emmi UK came to EML with a brief to produce an innovative on-shelf dispensing system for the Caffè Latte brand, initially within the Total Forecourt sites.  The major objective was to improve their on-shelf presence in comparison to other soft drink brands.

The vacuum formed dispenser was produced in high impact polystyrene, 2 facings wide and 10 deep, with a protruding front graphic wing giving additional branding and highlighting the product on shelf by drawing the eye of the customer to it.  Using high impact polystyrene gave the on product stability on shelf and the sturdiness of the allowed it to be restocked, 

The on-shelf dispenser developed was suitable for the entire “on-the-go” sector, including convenience and high street stores as well as the forecourt sector,  providing a highly cost effective investment for Emmi UK.