Fiskars Garden Tool Displays

When Fiskars Europe asked EML to produce a range of concepts based around a mobile double-sided gondola theme, the biggest challenge was to accommodate the variety of sizes in their large range of garden tools, ranging from lightweight hand tools to heavier forks and spades. 

The design that was used was a basic steel frame with a base shelf and back panel.  As the back and base panel could readily be made in different sizes to accommodate the display area available in stores, this provided a major flexibility of option. The units were powder coated to fit with the brand and provide more of a premium presentation.  Hooks were fitted to the back of the unit to provide the hanging space for the smaller products with more robust hooks used to contain the larger, floor standing product.  Graphic headers and side panels were added to allow the communication of the products USPs, so this premium brand could differentiate it self from the competition