McCormicks Spices

The challenge given to EML Ltd by McCormick Foods UK Ltd was to create a display tray which would fit both their newly designed spice grinders and their existing style spice jars.  The trays had to take any compartment combination of grinders or jars that the retailer wished to display.

The new tray also had to be the same size as McCormick’s then current cream coloured tray, have all its functions and fit the existing metal work in stores.  The tooling, mouldings and a new ticket POS holder had to be ready within a tight deadline to meet a national roll out programme.  As the new grinders were very slightly larger than the spice jars and needed to fit tightly, whilst the spice jars must not wobble within the compartment.

EML produced a tray with thin-wall static internal dividers to accommodate the grinders whilst also producing similarly thin and removable dividers, which could be put alongside the static divider in those compartments displaying the spice jars. As the tray was produced in clear rather than cream material, it was visually more attractive and also allowed greater visibility of the product labels through the front riser but still maintained strength and functionality.  A newly designed POS holder was added under the riser.