Nintendo DS

Kochmedia briefed EML to design and develop a range of display units for DS Lite games and hardware.

The Floor standing unit we presented and produced was a gondola system, which could be readily positioned in a variety of sites in store.  The steel framed stand had height adjustable extruded polycarbonate shelving, which could be adjusted to suit a range of game and hardware sized boxes.  The extruded polycarbonate shelving provided maximum strength and durability, suitable for a high turnover product.  Printed header and side panels were added to offer branding opportunity and stand out against the clean white base colour of the base unit

The Counter top variation utilised the same extruded shelving combined with white acrylic back and fins. This unit was adopted for a promotional range of goods and situated in till areas, providing a perfect opportunity for additional impulse purchases.