Pro-bin
Pro-bin is EML’s promotional bin and more! It is part of a wider family of products, each of which can be adapted and branded for particular clients. A bonus to this product is that it is eco-friendly. Your initial reaction has to be how could this acrylic promotional bin possibly be an eco friendly product? Pro-bin was originally an alternative to cardboard shippers, which are prone to damage in heavy footfall areas and which have only a short life – the single promotion they are designed for. So we looked at how we could make this product work hard, encouraging the reuse of the bin. First we made sure Pro-bin was 100% recyclable polypropylene from traceable material sources in the UK, and uses low energy in production. Designed so it can be erected and dismantled readily, the hinges of the Pro-bin panels were tested to ensure they are hardy enough to be dismantled and re-erected (they last for an average 1000 connections). When dismantled they can be packed away in a storeroom for future use. The panels of Pro-bin are formed into different shapes and sizes with the introduction of different shaped bases, so they can be reused to promote different products in different formats. Graphics are used to brand and customise the units, so we suggest that if the next promotion is known the graphics are printed both sides, or alternatively a wipe clean vinyl can be used with a bold hand-written message.
Pro-bin can be reconfigured with half panels and a clear front and has been adapted for and used by a number of clients, including Coca-Cola, BP, Keuhne & Nagel for J Sainsbury plc.