INNOVATION - GOLD
PEPSICO SOFT DRINK UNDER-SHELF UNIT
for PEPSICO UK & IRELAND LTD
Judges' comments
"Any unit that gives retailers effectively free space is always onto a
good thing! Whilst there are an increasing amount of design looking to
utilise 'dead space,' this Tropicana unit sits neatly under a chiller shelf
and can be located pretty much wherever the store requires.
The unit is unobstructive and simple design enables the fitting of the unit in next to no time at all and with the larger unit, a much greater stockholding is available. A great piece of P-O-P and a worthy winner."
ALCOHOLIC & SOFT DRINKS - GOLD
PEPSICO SOFT DRINK UNDER-SHELF UNIT
for PEPSICO UK & IRELAND LTD
Judges' comments
"An outstanding and ingenious solution to give product awareness in an area of the store where space is at a premium.
This display solution utilises void space in the chilled drinks area that had been previously unused. A very simple, easy to install design that maintains the product as 'king.' Delivered at an affordable price."
DISPLAY OF THE YEAR - PERMANENT - SILVER
PEPSICO SOFT DRINK UNDER-SHELF UNIT
for PEPSICO UK & IRELAND LTD
Judges' comments
"This design for me is perfect - it's simple and very straightforward. It doesn't try too hard yet succeeds in getting across all of the key messages. It reinforces the juicy-ness (key USP) of the drink, it communicates that it's a new product and it has a strong call to action. The design, the choice of materials and neat footprint together with a low cost unit gives it a strong innovation score...and it only takes 30 seconds to assemble.
From left to right, Duncan Richmond PepsiCo,
Andy Southam EML, Andy Woolnough EML.
EML wins 3 POPAI awards!
EML Retail Display Ltd worked closely with PepsiCo to create the solution. Store visits and site research resulted in a bespoke design that helps to improve stock holding in front of store fixtures which is compliant with major retailer facings including independent, petrol forecourts, motorway service stations, major grocery multiples.
Mark Adams of EML Retail Display Ltd, says: "We are delighted to
be recognised for this simple but very effective design. The under-shelf
unit provides increased marketing oppertunities in impulse retail
fixtures. The opportunities for retailers to create additional display
outlets are endless."
